We’re very grateful to all our amazing partners, who help to make the racing possible

Brand Ambassador - See Below

Vita M&E Ltd


Please get in touch if you’d like to find out about how you could partner with us. Motorsport is a proven platform for improving your marketing efforts in a number of ways. With its excellent national coverage, digital audience reach and racing collateral, you can grow your brand reach and even reach a new market for your products. In addition, you can take advantage of various B2B networking and money-can’t-buy experiences to grow partnerships for your business. 

All programmes are tailored to each business as we recognise that sponsorship and marketing require more than a one-size-fits-all approach; get in touch so we can discuss your business and how we can get you involved with your given budget.

The Clever Baggers Limited

As a company selling natural alternatives to single use plastic bags and packaging, it’s at first sight difficult to see why The Clever Baggers Limited is involved in motor racing. The reason goes back to 2016 when Viv Lacey-Johnson, director and co-owner of the company, went to Autosport International exhibition, and was horrified by the number of plastic carrier bags still being handed out, despite the restrictions on single use plastic bags. He therefore decided to create a combined brand and environmental awareness campaign for The Clever Baggers centred around motorsport, an industry and fan base which has been slow to recognise and respond to the causes of climate change.

Having initially sponsored a classic car racing team from 2016 to 2018, Viv decided to switch to the British Touring Car Championship for the 2019 season. As one of the Team HARD. sponsors, he met Michael who was in his first year in BTCC too, so they both had a lot to learn! During the season Viv was so impressed by Michael’s energy and keenness to promote The Clever Baggers and its products whenever he could. It was perhaps inevitable therefore that The Clever Baggers would become his headline sponsor for the 2020 season.

Racing under The Clever Baggers with BTC Racing banner, Michael is now officially The Clever Baggers’ brand ambassador.