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British Touring Car fan-favourite Michael Crees has agreed a sponsorship and brand ambassador deal with Rich Energy for the 2020 KwikFit British Touring Car Championship (BTCC) season.

A comparatively ‘late’ starter in car racing, Michael Crees enjoyed a rapid rise up the British motorsport ladder, winning Ginetta’s GRDC+ title in his maiden campaign in 2017 before announcing himself to the TOCA paddock with a sensational display to clinch the ‘Am’ class crown in the 2018 Ginetta GT4 SuperCup – recording 11 victories and eight other podium finishes from 23 starts up against a number of more experienced rivals.

Having earned his stripes in Ginetta machinery, he then realised a lifelong dream by stepping up to the BTCC in 2019.
He added to a points-scoring debut at Brands Hatch with a top ten finish at Silverstone towards the end of the season, and in 2020 Crees moves to front-running Independent outfit BTC Racing to pilot a Honda Civic Type R (FK8) under ‘The Clever Baggers with BTC Racing’ banner.
Crees joins an exciting line-up of Rich Energy motorsport ambassadors in 2020, including British Superbikes and Road Racing team Rich Energy OMG Racing, and World Superbike title contender Alvaro Bautista.
Michael Crees – Rich Energy Ambassador – The Clever Baggers with BTC Racing
“I am so excited to be working with such a big brand like Rich Energy and bringing them to the BTCC is going to be massive for all of us. I really feel that Rich Energy is a good fit for me, they’re a bit cheeky and want to make an impact on the global market. The team are big supporters of motorsport and we’ve had good discussions about the future. I’m hoping that all my fans will support me in this journey and I’m delighted to have Rich Energy onboard for what’s going to be an exciting 2020!”

Kay Johnson – Head of Sponsorship – Rich Energy
“We are delighted to announce this link with Michael Crees, which affirms our commitment to sponsoring motorsport on both two wheels and four. As a firm fan-favourite, Creesy will help to bring our brand to more supporters of close quarters wheel-to-wheel racing around the world.
Our exclusive global distribution partner, Rich OMG is working hard to bring our products to shelves globally and have already moved to retail Rich Energy online via our website.
We’re excited to see how Creesy progresses this season in his BTC Racing Honda Civic Type R and how he can build on an excellent first season in the KwikFit British Touring Car Championship.”

Bert Taylor – Joint Team Principal – BTC Racing
“BTC Racing is delighted to welcome Rich Energy onboard for the 2020 BTCC season. Michael brings a great energy to the team and has made a huge impact on the grid in a very short space of time. I am sure that he will make an ideal ambassador for the Rich Energy brand. The enthusiasm and personality that he brings to the championship make him the perfect fit for this dynamic company. I look forward to seeing this relationship grow over the coming months.”

BTCC action kicks off on 1-2nd August, as Michael and his BTC Racing team head to Donington Park for the opening round of the KwikFit British Touring Car Championship.

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